![]() My teacher used to say: “You can tell if someone reads fashion magazines or not just by looking at their mood board.” It’s so difficult to fin good, original images, most people only use Google Images and Pinterest without really diving deep in the whole editorials universe. Searching for images is the most important thing of the whole process. Remember to save them as a pdf format and to resize them using so you’ll be able to send it via email. Today it’s better to create them on your computer so you’ll beĪble to send them to you co-workers easily.ĭifferent programmes: Indesign, Photoshop, Pages, Publisher, Microsoft Word, ![]() Moodboards were made cutting pictures and pinning them over wood boards or Now let’s get pratical! I’ll explain how to create you best mood board. If you say: “I want pink lips!” the photographer will think about a particular shade of this color while the make-up artist will pick up a different one. The pictures need to explain your idea in the easiest and clearest way possible because words usually in fashion are not objective. If need to explain your moodboard needs this means there is something wrong with it. Moodboards are tools that communicate ideas in a clear and brief way. For newbie I suggest to be more organized and to search for lots of images to rely on later, during the actual shoot. ![]() They’re so clear that the team won’t need anything else. Some famous photographers put in the mood board only three pictures. The mood board needs to contain several sections: one for the styling, one for the make-up ect. ![]() It’s better to put a few but consistent photos.Įxample you can choose to use for your editorial the ‘80s mixted with the AsianĬulture but you have to find images that only represent that two aesthetics.Ĭan’t pull images about 90s or 70s shapes, not in this case. Sometimes even people who’ve worked in fashion for years build mood boards in the wrong way, choosing images that don’t match each other and that are confusing. To be really useful a mood board needs to have specific features: Shapes and patterns are then developed and styled.įashion freelancers use mood boards too: behind every campaign, lookbook or editorial there’s a moodboard. Usually, the style office does some brainstorming activities and adds, on a wall, pictures, phrases, objects, piece of textiles and other things to define the collection’s mood. The second one is used to get organized on fashion projects (editorials, fashion campaign, fashion shows…)Įven the biggest fashion houses use moodboards to get inspired for the next collection.The first one is used to get inspirations for a future collection of clothes.There are two major types of mood boards: They’re not creative projects but fashion tools used to communicate ideas between stylist, photographers, fashion designers… In today’s article I’ll explain you how to create the perfect mood board.įirst of all you need to understand why mood boards are so important. Knowing how to create a moodboard is a really useful skill, it might seem boring and easy to do but it’s actually really difficult. If you work in the fashion industry you know how pictures communicate better than words and that’s why moodboards have been created.
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